Wednesday, July 20, 2016


Denim equates cool. That's what was instilled in my head growing up because my uncle wears it in rotation. He was my favorite. Any favorite of mine is cool.

I remember this one particular denim jacket that he wears every time he goes out. So sputing, they say. He let me wear it one time just for kicks (it was ten sizes bigger; I was just 5) and even though I may look funny and all cute (haha), I won't forget that awesome feeling that I made it to cool kingdom.

My uncle prefers matching his jeans with denim jacket in blue. As for me, I prefer the darker version. Or at least for this weather we're having lately.
Ray-Ban frames
Penshoppe denim jacket
Penshoppe skinny jeans
adidas Stan Smiths

For your other moods, check out Penshoppe's roster of international brand ambassadors and their take on the classic fashion staple.

Friday, July 15, 2016


So this is what I'm usually like every Friday: with phone (always) in my hands, stalking checking my friends on social media. Thanking God it's Friday (haha)...

...chilling in my casual shirt. My go-to brand for shirts that I can wear from the office to a night out with friends? T.M. Lewin! They have this casual line that is just perfect for chill days like today.

Now, I happen to be giving away a shirt + chinos combo to two (2) followers of mine. The prizes are roughly around Php5,000 worth each. I'll be styling you as well!

a. Like TM Lewin Philippines on Facebook (
b. Follow @PaulThePRGuy and @TMLewinPH on Instagram
c. Post a photo wearing your best Casual Friday look and tell us about your style.
d. Tag @PaulThePRGuy and @TMLewinPH and use the following official hashtags: #TMLewinCASUALFRIDAYS #TMLewinPH
e. Two (2) Lucky winners will receive one (1) shirt, and one (1) chinos from TM Lewin, styled by me.
f. Promo will run from July 15, 2016 to August 12, 2016.
g. Announcement of winners will be on August 15, 2016.

I'll be talking more about the brand in the coming days. For the meantime, you can join my giveaway. See you on Instagram!

Thursday, July 7, 2016


Denim has played a major part in our lives. With this, SM Men and SM Youth aim to celebrate and highlight the undisputed role that denim plays in our life and lifestyle. It has always been known as one of the most quintessential fabrics, present in every era and surpassing every trend and style that has come and go.

SM Men and SM Youth want you to be part of this revolution, alongside denim aficionados, all over the country. Watch the SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Richard Juan, Kyle Perry, Kaila Estrada, Janna Tee and SM Men's Hideo Muraoka as they lead the #DenimCitizens fashion show. Catch them at these #DenimCitizens legs:
July 8, Cebu - SM Seaside City
July 10, Manila - SM Mega Fashion Hall
July 15, Davao - SM Lanang Premier
July 23, Manila - The Block, SM City North EDSA

For more information, follow @SM_Men and @SM_Youth on social media or visit and for more info. SM Men and SM Youth are available at all The SM Stores nationwide.

Monday, July 4, 2016


I made it my life mission (lol) to treat my shoe collection as if they were my kids. And with that, no playing favorites.

But just like any other families, there will always be that someone who's unique and a complete standout. Take my RegettaCanoe shoes for example. It's not usual. It's not even simple if you're gonna think about how it's made. And it's more than just a pair of shoes. It's a hardworking pair of shoes actually (and to think getting stepped on a regular basis is not hard work enough).
Zara shirt
Zara trousers
RegettaCanoe footwear

Along with the uniqueness comes the consideration of how to build a look up wearing them. You really have to think about what to wear with them. Now I took cue from the brand's lookbook. I kept everything simple and just let the shoes do the talking.
SS16 Footwear on Models-22
Obviously, my look was inspired from this one.
SS16 Footwear on Models-20

SS16 Footwear on Models-14

Born in the insanely talented mind of Yasuo Takamoto in 2005, RegettaCanoe was launched in 2012, bringing together revolutionary shoe-making material and techniques with the modern interpretation of the beautiful traditional Japanese shoe, the "Geta". The canoe-like structure of every unique pair is carefully designed to bring maximum comfort and balance that will keep you walking all day and night.

On the topic of being more than just a pair of shoes, here are 5 reasons why you should own a pair of RegettaCanoe shoes (most of the following photos were taken last May 5 during the brand launch at the ultra stylish vegan restaurant SUSI at the Fort and Burgos Circle):

1. It corrects posture of the body, subsequently alleviating knee and hip pressure which causes aches and pains in the long run.

2. It reduces the impact on the feet.

3. The arch support improves blood circulation, lessening feet fatigue.

4. While most RegettaCanoe shoes are open, it is crafted in such a way that protects the wearer's toes and heels.
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5. And finally, RegettaCanoe pursues a Vegan philosophy, contributing to a reduction of animal suffering and environmental pollution, without sacrificing comfort and style.

Do you need more convincing? No? Good!

RegettaCanoe is exclusively distributed in the Philippines by the Primer Group of Companies --Asia's next retail giant and is available at select Res Toe Run stores nationwide and Robinsons Place Manila, 2/F Midtown Wing.Visit or follow @RegettaCanoePH on Facebook and Instagram to know more about the brand.

Sunday, July 3, 2016


Patches on denim jackets are a thing now. If you want to own one without spending much, today (July 3) is your last chance! Head on SM Mega Fashion Hall and get creative at the Penshoppe Denim Lab DIY Bar.

The bar displays the latest Denim Lab collections from the brand. I spent Php2,500 when I dropped by on the first day and got 6 patches for free. A minimum of Php1,000 spent = 3 free patches.

Here are the patches you can choose from:

If you want to add more, you can buy the patches at Php25 apiece (Alphabet, Number, # and @) and Php20 for the smaller ones.

The fun part? You'll be there to experience the whole design process of your creations!

Not just for the denim items, you can also have your Penshoppe shirts "patched" up.

If you want more than just patches, drop by between 4-6pm and have their featured artist of the day add art to your denim items. This is exclusive to the first 20 customers to sign up with a minimum purchase of Php2,000.

Featured artists are: Tippy Go / @googlygooeys (July 1), Camy Cabral / @origamidreamer (July 2), and Mansy Abesamis / @manysabesamis (July 3).

Here's a closer look at my patches and cream jacket.

 Bring your friends. DIY activities like this one is more fun that way.

Catch the last leg of Penshoppe Denim Lab DIY Bar at the SM Mega Fashion Hall until July 3 only.

Wednesday, June 29, 2016


Getting a good reception with a record of 674 watches traded in last 2012, the TechnoMarine Trade Up is back for the second time!

For the whole month of July, you can now own a new TechnoMarine watch at 40% off when you trade in your working or non-working TechnoMarine watches* at official stores.
*With or without strap, but with complete case, bezel and mechanism.
So why trade up?

Tuesday, June 21, 2016


Adventurous. Vintage. Fresh.

That's basically describing the Maverick Collection of TW Steel.

Picking up from the success of The Son of Time collaboration of TW Steel Chief Designer Ton Cobelens with Amsterdam based custom motorcycle builder Roderick Seibert, it was clear that the market was ready for a full TW Steel Collection.

The Maverick Collection features a total of 42 different executions with each model offered in both 45mm to 8mm size. Each Maverick timepiece design comes in three versions. The first, a super-clean three-hand, comes with a Miyota 2417 movement and brushed case and bezel; the second, a chrono, is powered by a big calibre 6S21 movement and stands out with two chrono eyes and shiny case and bezel. Except for the PVD black coated executions, which come with a matt sandblasted finish. The third design, an equally impressive automatic, shares the same shiny case and bezel and houses a Seiko NH35 movement with an exclusive Geneva pattern rotor. The PVD black-coated executions again come with a matt sandblasted finish.

Check out the rest of the collection:
MS3 45 (Php26,000)
MS4 48 (Php27,000)
MB13 45 (Php26,000)
MB14 48 (Php27,000) 
MS13 45 (Php26,000)
MS14 48 (Php27,000)
MS23 45 (Php26,000)
MS24 48 (Php27,000)
MS33 45 (Php29,000)
MS34 48 (Php30,000)
"Just over ten years ago, we began our company by launching an iconic timepiece collection that shook up the market and established us a bold new attitude in the watchmaking world," states Jordy Cobelens, CEO and co-owner of TW Steel. "Now ten years on it's only appropriate that we shake the market up again with the launch of a new design icon."

TW Steel Chief Design Officer and co-owner, Ton Cobelens adds: "Of course our new designs still carry our trademark attitude and boldness, but take a new direction, perfectly blending our TW Steel style with vintage appeal from the Sport Heritage world. We really enjoyed working with roderick to bring the Son of Time to life, smashing two worlds together! There we found inspiration to make our Maverick Collection a reality, bringing TW Steel's unique style and emotion to a new audience."

TW Steel watches are available at TW STEEL Boutiques (Shangri-La Plaza, The Podium, Century City Mall, SM Aura, SM North Edsa, SM Megamall & SM Makati), Lucerne, Le Temps (Resorts World Manila), Chronos, Swiss Gear, Wristpod and Adora.