Sunday, May 18, 2014

#JUSTAPERFECTDAY AT JOE'S JEANS (SM MEGA FASHION HALL)

I seldom wear black. But when I do, I make sure to go all out. It also helps if a particular brand I'm wearing has "rebel" written all over it. Nothing screams rebel more than black...
Shirt: Joe's Jeans
(Complete look details HERE)
Photos by Sarah Tirona
…And Joe's Jeans!

Known for its unique, narrative campaigns, Joe's Jeans features the strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies.

What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?

Joe's poses a modern challenge for anyone determined to write his or her own story encumbered by societal standards and opinions.Manila's rebels has a reason to celebrate as Joe's opens its first store in the country at SM Mega Fashion Hall.


Created in 2001 by founder and creative director, Joe Dahan, Joe's is a casual chic lifestyle brand known for modernized, timeless styles from premium denim and collection pieces to contemporary accessories and footwear.
I like you.
With over a decade of influence in the fashion industry, Joe's has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a fully faceted line for men and women.
Now something looks familiar here.
Joe's Jeans is the choice of Hollywood's biggest stars like Beyonce, Rihanna, Taylor Swift, Gwyneth Paltrow, Gisele Bundchen, Zoe Saldana, Cameron Diaz, Miranda Kerr, Ben Affleck, Joe Jonas and a lot more. Need more convincing for you to jump the Joe's Jeans bandwagon?

So what's your idea of a perfect day?
Joe's Brixton is the most popular fit for the men as it narrows from thigh to hem. This tailored men's denim jeans always looks sharp. A straight leg core denim jean that's not too skinny yet an incredibly versatile fit, work to play! Joe's women's skinny jeans are made with a special material that is soft and cool it feels like second skin. Most women's jeans have a mid-rise design to be more comfortable and to avoid gaping.
Me? Being surrounded with all things Joe's Jeans is enough.
Photo by Jeff Songco
Join the conversation online using #JustAPerfectDay.

About the Brand
A global brand, JOE'S is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Latin America at stores such as Harrods, Liberty, Galeries Lafayette, Le Bon Marche, Printemps and Tsum. Check out Joe's Jeans boutique at the upper ground floor of SM Mega Fashion Hall. Follow @joesjeans on Instagram and Twitter.

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